ISOs Tell Their Tales of Mobile Marketing
February 2, 2012 - For some ISOs, the decision to offer mobile marketing services seems like a nobrainer. At Bankcard Processing International LLC, for example, the availability of text message and mobile coupon packages has won new business. So far, no retailer has contacted the Gulf Breeze, Fla.-based ISO chiefly for the mobile marketing capability, “but it does help sell our processing service,” says Gary Matherne, company president. “It makes us look up on technology.”
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Street Savings proves street smart
November 28, 2011 - Street Savings, an Orange, Calif.-based mobile coupon and rewards company, navigated difficult technological and regulatory challenges to create a simple, yet secure technology that would help small to midsize retailers grow their businesses.
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September 9, 2011 - Street Savings,
a leading provider of mobile marketing solutions, announced today that Pal Flagg, chief operating officer for the company will be the luncheon keynote speaker at the Mobile Payment Conference in NYC on Friday, September 9th. The COO’s speech, titled “Are We There Yet? Mobile Marketing & the Road to Mobile Payments,” will explore the important role mobile marketing can play in the mobile payment ecosystem.
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Non-Compliant Mobile Marketers Targeted by
CTIA Program
August 3, 2011 (Orange, CA) - Street Savings today announced its support for the CTIA’s industry monitoring program designed to assess text messaging (short code, SMS) campaign compliance with established consumer best practices developed by the Mobile Marketing Association (MMA). CTIA-The Wireless Association® is an international nonprofit membership organization representing the wireless telecommunications industry. Enforcement of the CTIA’s industry monitoring program began August 1st.
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The Three R's of Text Message Marketing
July 11, 2011 - With text message marketing expected to represent a $50 billion market by 2014, ISOs and merchant level salespeople (MLSs) need to know about its rules, risks and potential rewards. Therefore, in this second installment, I discuss the benefits of text message marketing for merchants, along with the regulations that text message marketers must comply with and the hazards involved with noncompliant campaigns.
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June 13, 2011 - (Orange, CA) – Street Savings, a leading provider of mobile marketing solutions, announced today that Pal Flagg, chief operating officer for the company, will be speaking on “Mobile Marketing: Rewards, Rules, & Risks” during the NorthEast Acquirers’ Association (NEAA) Summer Seminar and Outing at the Turf Valley Resort and Golf Course in Ellicott City, Md., June 15, 2011.
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May 25, 2011 - (Orange, CA) – Street Savings announced today two mobile marketing products – Street Savings Mobile Coupons and Mobile Rewards - that move value using text messaging and popular gift and loyalty programs, and can be redeemed using widely available point of sale (POS) and credit card terminals.
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We hope to see you at the following events. If you have any questions, don't hesitate to contact us.
March 19 - 21, 2012
SEAA 2012 Conference
Dallas, TX
April 17 - 19, 2012
ETA Annual Meeting & Expo
Las Vegas, NV
July 17 - 20, 2012
MWAA 10th Annual Conference
Chicago, IL
September 26 - 27, 2012
WSAA 2012 Conference
Huntington Beach, CA
Risks of Non-Compliant Mobile Marketing Programs Addressed in Street Savings White Paper
October 6, 2010 (Orange, CA) - Street Savings, a leading innovator in mobile marketing, has released a white paper addressing a headline issue: short code shutdowns. Recently, several companies' short code services have been terminated for non-compliance.
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The Ebb and Flow of Daily Deals and Online Coupons
August 29, 2011 - More consumers are using daily deal sites and online coupons than ever before, but are they really here to stay? Businesses weigh the benefits and disadvantages of slashing prices and giving the deal site a cut in their overall marketing strategy. Read more...
14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011
August 12, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones.Read more...
80% of Small and Medium Sized Businesses Will Invest in Mobile Marketing This year
August 11, 2011 - By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing. Read more...
10 Tips for Building a Mobile Strategy
March 4, 2011 - How the connected consumer spreads the word through mobile and social media is the real answer for our future. An all-new consumer science is emerging in the restaurant industry and that science will help our businesses grow. Read more...
CTIA and MMA Create Joint Task Force for Text-based Mobile Marketing Programs
February 2, 2011 - Led by executives from the two organizations and from the mobile marketing program ecosystem, this new group will focus on two areas: shortening time-to-market for mobile marketing programs and supporting those mobile marketers who best adhere to consumer protection guidelines... Read more...